Rates, 2026
What should an executive coach charge in a smaller market?
About $1,150 a day for a executive coach who is working and booked in a smaller US market. $750 in the first years, $1,575 when senior.
Other markets: New York or LA · a major city · remote
First years
$750
a day · $95 an hour
Working, booked
$1,150
a day · $150 an hour
Senior, sought after
$1,575
a day · $200 an hour
The rate card, working level
- Day rate$1,150 per day
- Hourlyfor anything that does not fit a day$150 per hour
- Monthly retainertwo to four sessions a month$2,100 per month
Sold by the hour, a monthly retainer. The day is the unit; half days run 60%.
What to charge for each thing
Ranges for a smaller US market: the low end is the first years, the high end is senior. Working and booked sits in the middle.
- Session$100 to $350 each
- Three-month package$1,400 to $5,600 each
- Group program$350 to $2,100 per seat
- Offsite facilitation$1,750 to $5,600 per day
How the number is made
Business or executive coachs at this level in this market day at about $1,150 ($800 to $2,500 in New York and LA). Put in the year you actually want on the perfect price page and the number moves with it.
A retainer is the month, not the hours: two to four sessions a month. It is priced about 20% under the same work bought one at a time, in exchange for the certainty; three months minimum, or it is not a retainer.
Questions
- What is a fair day rate for a executive coach in a smaller US market?
- About $1,150 a day for someone working and booked, $750 in the first years, $1,575 when senior and sought after. Half days usually run 60% of the day.
- What does a monthly retainer look like for a executive coach?
- Around $2,100 a month: two to four sessions a month. About 20% under the same work bought one piece at a time, in exchange for certainty; three months minimum.
- Are these rates a rule?
- No. They are US 2026 ranges for the role, placed by level and moved for the market. What a client actually paid you beats all of it. The tool has a box for that, and it wins.
Your number, in five seconds.
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