Rates, 2026
What should an executive coach charge in a major city?
About $1,400 a day for a executive coach who is working and booked in a major city like Chicago, Atlanta, Miami or Austin. $900 in the first years, $1,900 when senior.
Other markets: New York or LA · remote · a smaller market
First years
$900
a day · $125 an hour
Working, booked
$1,400
a day · $175 an hour
Senior, sought after
$1,900
a day · $250 an hour
The rate card, working level
- Day rate$1,400 per day
- Hourlyfor anything that does not fit a day$175 per hour
- Monthly retainertwo to four sessions a month$2,550 per month
Sold by the hour, a monthly retainer. The day is the unit; half days run 60%.
What to charge for each thing
Ranges for a major city like Chicago, Atlanta, Miami or Austin: the low end is the first years, the high end is senior. Working and booked sits in the middle.
- Session$125 to $425 each
- Three-month package$1,700 to $6,800 each
- Group program$425 to $2,550 per seat
- Offsite facilitation$2,125 to $6,800 per day
How the number is made
Business or executive coachs at this level in this market day at about $1,400 ($800 to $2,500 in New York and LA). Put in the year you actually want on the perfect price page and the number moves with it.
A retainer is the month, not the hours: two to four sessions a month. It is priced about 20% under the same work bought one at a time, in exchange for the certainty; three months minimum, or it is not a retainer.
Questions
- What is a fair day rate for a executive coach in a major city like Chicago, Atlanta, Miami or Austin?
- About $1,400 a day for someone working and booked, $900 in the first years, $1,900 when senior and sought after. Half days usually run 60% of the day.
- What does a monthly retainer look like for a executive coach?
- Around $2,550 a month: two to four sessions a month. About 20% under the same work bought one piece at a time, in exchange for certainty; three months minimum.
- Are these rates a rule?
- No. They are US 2026 ranges for the role, placed by level and moved for the market. What a client actually paid you beats all of it. The tool has a box for that, and it wins.
Your number, in five seconds.
Pick your level and market, get a card you can send the next client who asks. Then RostrLab quotes, papers, invoices and chases every job with it: free for 14 days, $29 a month, never a cut.
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