Everyone who gets paid per deal should have a manager. None of them should pay 20% for one.

I spent years on the brand side of creator deals. I sat in the meetings where the budget got set, and I read the contracts before they went out. I watched the same three things happen to creators over and over: they got underpaid, they signed away usage rights they did not know they were giving, and they waited months to get paid for work that had been live for weeks.

None of that happens to a creator with a good manager. A good manager knows your number, reads every clause, and chases the invoice. The catch is the price: 15 to 20% of every deal, usually including the ones you brought in yourself. So the manager is reserved for the creators who need one least, and everyone else runs a real business out of DMs and a notes app.

That gap is the whole reason RostrLab exists.

And it is not only creators. Actors self-submitting between agents, models, musicians, athletes with NIL deals, photographers, speakers: anyone who gets paid per deal has the same three problems and the same 10 to 20% answer. A good agent opens doors software cannot. Everything after the door opens, the pricing, the contract, the invoice, the dates, is the same job in every one of those lives. That is the job this does.

What I built

Creator OS is your own site that does the manager's job. A brand emails you and it lands already checked against your exclusivity, with your number worked out and the reply drafted in your voice. A contract comes in and every clause is read before you sign, with the changes written. Invoices go out, late ones get nudged with the invoice attached, tax gets set aside, and every usage window and exclusivity date sits on a calendar that tells you before it lands.

It is not a chat window. A chat gives you an answer and forgets you. This knows your deals, watches your dates, and sends the email.

It costs $29 a month. Never a commission. On $30,000 in deals a manager takes $4,500 to $6,000; this takes $348 a year, and the rest is yours.

How I am growing it

There are no investors here. Yours is live about five minutes after the brief, and then I tune it around you by hand over the first few days: your real deals, your voice, your photo, your rates. I take on ten of those a week. It is free for 14 days, no card, then $29 a month, cancel any time. Use it on real deals and tell me what is wrong.

Growth comes from creators, one at a time. If you make a review of it, written or a video, or write an honest review, the next month are on me. When your site goes live, we post it and tag you. The first creators on this are the founding class, and their names stay on this site for as long as it exists.

Where this goes

Two things make this bigger than a tool.

The first is the number. Nobody knows the market rate for a creator deal, and the people who profit from that fog are not creators. Every contract that runs through the free check adds one anonymized line to a record of what brands actually ask for and what they pay. Once there is enough of it, that record becomes the reference: what brands in your category paid this quarter, how often they ask for exclusivity they do not pay for, how long they want usage. A manager has a hunch. You will have the data.

The second is the other side of the table. Company OS runs a brand’s creator program the same way. When a brand runs its program on one and you run your business on the other, the deal moves between them without the email chain: the ask arrives already structured, the contract arrives already read, the invoice pays itself. Every deal that runs through both is a deal nobody took a percentage of.

That is the version of the creator economy I want to exist: every creator with a manager that takes nothing, and every deal making the next creator’s number better.

Austin
RostrLab, Brooklyn