Free for creators
What should I charge?
Put in your audience and what the brand is asking for. Out comes a number with every line explained, a floor you should never go under, and, if you tell it what you got last time, whether you have been underpricing yourself.
Your audience
TikTok
YouTube
Engagement = likes + comments ÷ followers on a normal post. Leave it blank and we assume average.
What they are asking for
What did you get last time? (optional, and the most useful part)
Why usage is a line
The post is one thing. The right to reuse it, run it as an ad, or keep it up for a year is another. Brands budget for it separately; most creators forget to.
Why there is a floor
Below a certain number the deal costs you more than it pays: the shoot, the edit, the approval rounds, the exclusivity. The floor is that number.
Why history beats the formula
The formula is what your audience supports. What a brand actually paid you is proof. In Creator OS your real deals replace the formula on their own.
Want it sharper? The perfect price works from your average views, your niche and the brand, for creators, performers, freelancers and companies. Brand side? The program budget calculator uses the same math, so the numbers meet in the middle.