rostrlab

Creator program software, built per program

Stop running a six-figure creator program out of a spreadsheet.

Rostrlab builds the internal tool your creator, influencer and affiliate program runs on. Roster, agreements, whitelisting, tiers, payouts and the P&L, in one place, built around how your team actually works and connected to the systems you already pay for.

Both demos are fully interactive · passwords trulyfree and norahomes · every action can be undone

creator-os-trulyfree.vercel.app
Command Center of a Creator Program OS
Command CenterDiscoveryRosterVetting gatesOutreachAgreementsWhitelisting DeskTiers & incentivesSeedingPayoutsProgram P&LDisclosure & policyRenewal queueWeekly reportCommand CenterDiscoveryRosterVetting gatesOutreachAgreementsWhitelisting DeskTiers & incentivesSeedingPayoutsProgram P&LDisclosure & policyRenewal queueWeekly report

What it replaces

Seven tools, one Slack thread, and whoever remembers.

Every creator program we have looked at runs the same way: a roster in a sheet, agreements in a folder, whitelisting permissions in a thread from March, payouts in someone’s inbox, and the manager carrying the rest in their head. It works until the manager leaves, or the program doubles.

We build the tool that team wishes it had, then plug it into the systems you already use.

The roster spreadsheet

Sheets, Airtable, Notion

The agreements folder

Drive, DocuSign, email threads

The permissions thread

Slack, DMs, screenshots

The affiliate dashboard

Impact, Levanta, ShareASale tabs

The payout tracker

PayPal, Stripe, a finance email

The monthly report deck

Rebuilt by hand every month

The manager's memory

Who renews, who is late, who is owed

Two products, one method

A company runs a program. A creator runs a business. Different tools.

Both demos below are live and fully interactive: every button changes state, every change is logged, and every action can be undone. Log in and break things.

Company OS

Creator Program OS for Truly Free Home

Built from a live job posting in a day.

Open · trulyfree
/whitelisting
Whitelisting Desk

Whitelisting Desk. Request renewals, mark permissions granted, hand flagged posts to the paid team.

/tiers
Tiers and incentives

Tiers & incentives. Computed tiers, overrides with a reason, renewals that start with one click.

/compliance
Disclosure and policy gates

Disclosure & policy. Run a check, flag a failure, and watch the held payout unlock when it clears.

Creator OS

Creator OS for @norahomes (a fictional creator)

The back office for one creator’s deals, rights, deliverables and money.

Open · norahomes
/
Today

Today. Overdue invoices first, then deliverables due, then the deals waiting on a decision, each with its conflict check.

/rights
Rights and exclusivity

Rights & exclusivity. “Can I take a deal in this category?” answered by the tool, plus a ledger of every usage window.

/invoices
Invoices

Invoices. Send, remind, mark paid. A delivered deal invoices itself with one click.

Connected out

One place, plugged into everything you already pay for.

The build is the front door. Behind it, the affiliate network syncs the roster and attributed orders nightly, the ad accounts report whitelisting status, payouts go out through the rails you use, agreements capture their dates at signature, and the CRM stays the CRM.

Each connection is scoped on the monthly plan. Most land in a week.

Impact Affiliate networksLevanta Affiliate networksShareASale Affiliate networksMeta Partnership Ads WhitelistingTikTok Spark Ads WhitelistingShopify AttributionStripe PayoutsPayPal Payouts PayoutsTipalti PayoutsDocuSign AgreementsDropbox Sign AgreementsSlack TeamGmail OutreachQuickBooks FinanceSalesforce CRMHubSpot CRM

How it works

Job description in. Working software out.

  1. 01

    Send the job description

    Or the posting, or a page of notes on what the team does all day. That is the brief. For companies we add a 20-minute call with three questions.

  2. 02

    We read it for the verbs

    Recruit, vet, negotiate, whitelist, pay, report. The verbs, in the order they actually happen, become the nav. Then we find the two to four things your program does that a neighboring industry does not. Those get built properly. Everything else gets built competently.

  3. 03

    You log in

    A password-protected site, on your domain if you want it, with real screens that do something. Sample data is labeled as sample data. Nothing unverified shows as a number. You review once at the halfway point.

  4. 04

    It keeps running

    The monthly plan hosts it, maintains it and grows it as the program grows. Every decision the tool enforces is written down so the team runs one way, even when people change.

Builds

Every one has a login.

All work

Spec build

Live

Creator OS

@norahomes (a fictional creator)

The back office for one creator's business. Inbound deals get a conflict check against running exclusivity before a reply is written, the rate card computes and explains every quote, signed deals drop their deliverables onto a calendar with approval steps, invoices chase themselves, and income shows by month against a goal with expected cash by week. Every button works and every action can be undone.

Rights & exclusivityRate card that explains itselfIncome with expected cash by week

Built in 1 day

Spec build

Live

Affiliate, Influencer & Creator OS

Truly Free Home

Built from a live posting. The charter word in the job description is whitelisting, so the tool is organized around turning organic creator content into paid media, with tiering, FTC compliance and a program P&L that reports the numbers the posting says the role is measured on.

Whitelisting DeskTiers & incentivesDisclosure & policy gates

Built in 1 day

Application build

Live

Creator Partnerships OS

A creator-led media company

Built while applying for a creator partnerships role at one of the largest creator businesses in the world. A working desk for sourcing, vetting, approving and contracting creators, with an outreach hub, an e-signature flow, a self-correcting forecast and owner-only analytics. Deployed, mobile-first, installable as an app.

Approve to agreement in one motionSelf-correcting forecastReal-creator database with authenticity rules

Built in 5 days

Application build

Live

Influencer Relations OS for regulated healthcare

A healthcare marketing agency

The creator partnerships build, forked and re-domained for regulated healthcare in about a week. The whole tool reorganizes around what breaks in that industry: medical, legal and regulatory review, adverse-event capture, and six different vetting gates depending on who the creator is.

Review queue (MLR)Adverse eventsSix vetting gates

Built in 1 week (fork)

Two ways in

Company OS

from $5,000

$299 / month to run · Live in 1 to 2 weeks

Brands and agencies running, or standing up, a creator, influencer or affiliate program.

Book the 20-minute call

Creator OS

$750 to $1,500

$49 / month to run · Live in 3 days

Creators and small talent managers who run a real business and are tired of running it in a notes app.

Start a Creator OS

Send the job description. We send back the tool.

If you are hiring for the role, your team can have it before the hire starts. If you are the creator, you can stop running your business out of a notes app.