Rates, 2026
What should an executive coach charge in New York or LA?
About $1,650 a day for a executive coach who is working and booked in New York or Los Angeles. $1,050 in the first years, $2,250 when senior.
Other markets: a major city · remote · a smaller market
First years
$1,050
a day · $125 an hour
Working, booked
$1,650
a day · $200 an hour
Senior, sought after
$2,250
a day · $275 an hour
The rate card, working level
- Day rate$1,650 per day
- Hourlyfor anything that does not fit a day$200 per hour
- Monthly retainertwo to four sessions a month$3,000 per month
Sold by the hour, a monthly retainer. The day is the unit; half days run 60%.
What to charge for each thing
Ranges for New York or Los Angeles: the low end is the first years, the high end is senior. Working and booked sits in the middle.
- Session$150 to $500 each
- Three-month package$2,000 to $8,000 each
- Group program$500 to $3,000 per seat
- Offsite facilitation$2,500 to $8,000 per day
How the number is made
Business or executive coachs at this level day at about $1,650 ($800 to $2,500 in New York and LA). Put in the year you actually want on the perfect price page and the number moves with it.
A retainer is the month, not the hours: two to four sessions a month. It is priced about 20% under the same work bought one at a time, in exchange for the certainty; three months minimum, or it is not a retainer.
Questions
- What is a fair day rate for a executive coach in New York or LA?
- About $1,650 a day for someone working and booked, $1,050 in the first years, $2,250 when senior and sought after. Half days usually run 60% of the day.
- What does a monthly retainer look like for a executive coach?
- Around $3,000 a month: two to four sessions a month. About 20% under the same work bought one piece at a time, in exchange for certainty; three months minimum.
- Are these rates a rule?
- No. They are US 2026 ranges for the role, placed by level and moved for the market. What a client actually paid you beats all of it. The tool has a box for that, and it wins.
Your number, in five seconds.
Pick your level and market, get a card you can send the next client who asks. Then RostrLab quotes, papers, invoices and chases every job with it: free for 14 days, $29 a month, never a cut.
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