Rates, 2026
What should a consultant charge in a smaller market?
About $1,150 a day for a consultant who is working and booked in a smaller US market. $750 in the first years, $1,575 when senior. An engagement runs about $10,500.
Other markets: New York or LA · a major city · remote
First years
$750
a day · $95 an hour
Working, booked
$1,150
a day · $150 an hour
Senior, sought after
$1,575
a day · $200 an hour
The rate card, working level
- Day rate$1,150 per day
- Hourlyfor anything that does not fit a day$150 per hour
- An engagement$10,500 per project
- Monthly retainer$8,400 per month
Sold by the day, a monthly retainer, a project fee. The day is the unit; half days run 60%.
What to charge for each thing
Ranges for a smaller US market: the low end is the first years, the high end is senior. Working and booked sits in the middle.
- Advisory hour$100 to $275 per hour
- Diagnostic or audit (two weeks)$2,800 to $8,400 per project
- Monthly advisory$1,400 to $5,600 per month
- Workshop or offsite day$1,750 to $4,200 per day
How the number is made
Consultant or advisors at this level in this market day at about $1,150 ($800 to $2,500 in New York and LA). Put in the year you actually want on the perfect price page and the number moves with it.
An engagement runs $5,000 to $25,000 and takes about 60 hours of your time; at your hourly that is $9,000. The number is the higher of the two, because the client is buying the outcome, not the hours.
A retainer is the month, not the hours: a set scope, paid up front on the 1st. It is priced about 20% under the same work bought one at a time, in exchange for the certainty; three months minimum, or it is not a retainer.
Questions
- What is a fair day rate for a consultant in a smaller US market?
- About $1,150 a day for someone working and booked, $750 in the first years, $1,575 when senior and sought after. Half days usually run 60% of the day.
- How much is an engagement?
- $10,500 at a working level in this market. The client is buying the outcome, so the price is the higher of what the market pays for it and what your hours in it are worth.
- What does a monthly retainer look like for a consultant?
- Around $8,400 a month. About 20% under the same work bought one piece at a time, in exchange for certainty; three months minimum.
- Are these rates a rule?
- No. They are US 2026 ranges for the role, placed by level and moved for the market. What a client actually paid you beats all of it. The tool has a box for that, and it wins.
Your number, in five seconds.
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