RostrLab

Rates, 2026

What should a virtual assistant charge in 2026, working remote?

About $325 a day for a virtual assistant who is working and booked in remote work for US clients. $250 in the first years, $400 when senior.

Other markets: New York or LA · a major city · a smaller market

First years

$250

a day · $30 an hour

Working, booked

$325

a day · $40 an hour

Senior, sought after

$400

a day · $50 an hour

The rate card, working level

  • Day rate$325 per day
  • Hourlyfor anything that does not fit a day$40 per hour
  • Monthly retainera set number of hours a week, paid up front$2,350 per month

Sold by the hour, a monthly retainer. The day is the unit; half days run 60%.

What to charge for each thing

Ranges for remote work for US clients: the low end is the first years, the high end is senior. Working and booked sits in the middle.

  • 10 hours a week, retained$1,075 to $2,150 per month
  • 20 hours a week, retained$2,150 to $4,050 per month
  • Inbox and calendar only$550 to $1,350 per month

How the number is made

Virtual or executive assistants at this level in this market day at about $325 ($240 to $480 in New York and LA). Put in the year you actually want on the perfect price page and the number moves with it.

A retainer is the month, not the hours: a set number of hours a week, paid up front. It is priced about 20% under the same work bought one at a time, in exchange for the certainty; three months minimum, or it is not a retainer.

Questions

What is a fair day rate for a virtual assistant in remote work for US clients?
About $325 a day for someone working and booked, $250 in the first years, $400 when senior and sought after. Half days usually run 60% of the day.
What does a monthly retainer look like for a virtual assistant?
Around $2,350 a month: a set number of hours a week, paid up front. About 20% under the same work bought one piece at a time, in exchange for certainty; three months minimum.
Are these rates a rule?
No. They are US 2026 ranges for the role, placed by level and moved for the market. What a client actually paid you beats all of it. The tool has a box for that, and it wins.

Your number, in five seconds.

Pick your level and market, get a card you can send the next client who asks. Then RostrLab quotes, papers, invoices and chases every job with it: free for 14 days, $29 a month, never a cut.

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