Rates, 2026
What should a virtual assistant charge in New York or LA?
About $350 a day for a virtual assistant who is working and booked in New York or Los Angeles. $275 in the first years, $450 when senior.
Other markets: a major city · remote · a smaller market
First years
$275
a day · $35 an hour
Working, booked
$350
a day · $45 an hour
Senior, sought after
$450
a day · $55 an hour
The rate card, working level
- Day rate$350 per day
- Hourlyfor anything that does not fit a day$45 per hour
- Monthly retainera set number of hours a week, paid up front$2,600 per month
Sold by the hour, a monthly retainer. The day is the unit; half days run 60%.
What to charge for each thing
Ranges for New York or Los Angeles: the low end is the first years, the high end is senior. Working and booked sits in the middle.
- 10 hours a week, retained$1,200 to $2,400 per month
- 20 hours a week, retained$2,400 to $4,500 per month
- Inbox and calendar only$600 to $1,500 per month
How the number is made
Virtual or executive assistants at this level day at about $350 ($240 to $480 in New York and LA). Put in the year you actually want on the perfect price page and the number moves with it.
A retainer is the month, not the hours: a set number of hours a week, paid up front. It is priced about 20% under the same work bought one at a time, in exchange for the certainty; three months minimum, or it is not a retainer.
Questions
- What is a fair day rate for a virtual assistant in New York or LA?
- About $350 a day for someone working and booked, $275 in the first years, $450 when senior and sought after. Half days usually run 60% of the day.
- What does a monthly retainer look like for a virtual assistant?
- Around $2,600 a month: a set number of hours a week, paid up front. About 20% under the same work bought one piece at a time, in exchange for certainty; three months minimum.
- Are these rates a rule?
- No. They are US 2026 ranges for the role, placed by level and moved for the market. What a client actually paid you beats all of it. The tool has a box for that, and it wins.
Your number, in five seconds.
Pick your level and market, get a card you can send the next client who asks. Then RostrLab quotes, papers, invoices and chases every job with it: free for 14 days, $29 a month, never a cut.
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