Rates, 2026
What should an event producer charge in a smaller market?
About $625 a day for a event producer who is working and booked in a smaller US market. $475 in the first years, $775 when senior. Producing an event runs about $6,650. Also called: activation producer, event coordinator.
Other markets: New York or LA · a major city · remote
First years
$475
a day · $60 an hour
Working, booked
$625
a day · $80 an hour
Senior, sought after
$775
a day · $95 an hour
The rate card, working level
- Day rate$625 per day
- Hourlyfor anything that does not fit a day$80 per hour
- Producing an eventvenue, vendors, talent, run of show, the day itself$6,650 per project
Sold a project fee, by the day. The outcome is the unit; the day rate is for when a client wants your time instead.
What to charge for each thing
Ranges for a smaller US market: the low end is the first years, the high end is senior. Working and booked sits in the middle.
- Small event or activation (under 100 people)$2,800 to $5,600 per event
- Mid-size event (100 to 500)$5,600 to $14,000 per event
- Run of show and day-of production only$850 to $1,750 per day
- Vendor and venue sourcing$1,050 to $2,800 per event
- Pre-production day$425 to $850 per day
How the number is made
Event or experiential producers at this level in this market day at about $625 ($600 to $1,200 in New York and LA). Put in the year you actually want on the perfect price page and the number moves with it.
Producing an event runs $4,000 to $15,000 and takes about 60 hours of your time; at your hourly that is $4,800. The number is the higher of the two, because the client is buying the outcome, not the hours.
Questions
- What is a fair day rate for a event producer in a smaller US market?
- About $625 a day for someone working and booked, $475 in the first years, $775 when senior and sought after. Half days usually run 60% of the day.
- How much is producing an event?
- $6,650 at a working level in this market. The client is buying the outcome, so the price is the higher of what the market pays for it and what your hours in it are worth.
- Are these rates a rule?
- No. They are US 2026 ranges for the role, placed by level and moved for the market. What a client actually paid you beats all of it. The tool has a box for that, and it wins.
Your number, in five seconds.
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