Rates, 2026
What should an event producer charge in New York or LA?
About $900 a day for a event producer who is working and booked in New York or Los Angeles. $700 in the first years, $1,100 when senior. Producing an event runs about $9,500. Also called: activation producer, event coordinator.
Other markets: a major city · remote · a smaller market
First years
$700
a day · $90 an hour
Working, booked
$900
a day · $125 an hour
Senior, sought after
$1,100
a day · $150 an hour
The rate card, working level
- Day rate$900 per day
- Hourlyfor anything that does not fit a day$125 per hour
- Producing an eventvenue, vendors, talent, run of show, the day itself$9,500 per project
Sold a project fee, by the day. The outcome is the unit; the day rate is for when a client wants your time instead.
What to charge for each thing
Ranges for New York or Los Angeles: the low end is the first years, the high end is senior. Working and booked sits in the middle.
- Small event or activation (under 100 people)$4,000 to $8,000 per event
- Mid-size event (100 to 500)$8,000 to $20,000 per event
- Run of show and day-of production only$1,200 to $2,500 per day
- Vendor and venue sourcing$1,500 to $4,000 per event
- Pre-production day$600 to $1,200 per day
How the number is made
Event or experiential producers at this level day at about $900 ($600 to $1,200 in New York and LA). Put in the year you actually want on the perfect price page and the number moves with it.
Producing an event runs $4,000 to $15,000 and takes about 60 hours of your time; at your hourly that is $7,500. The number is the higher of the two, because the client is buying the outcome, not the hours.
Questions
- What is a fair day rate for a event producer in New York or LA?
- About $900 a day for someone working and booked, $700 in the first years, $1,100 when senior and sought after. Half days usually run 60% of the day.
- How much is producing an event?
- $9,500 at a working level in this market. The client is buying the outcome, so the price is the higher of what the market pays for it and what your hours in it are worth.
- Are these rates a rule?
- No. They are US 2026 ranges for the role, placed by level and moved for the market. What a client actually paid you beats all of it. The tool has a box for that, and it wins.
Your number, in five seconds.
Pick your level and market, get a card you can send the next client who asks. Then RostrLab quotes, papers, invoices and chases every job with it: free for 14 days, $29 a month, never a cut.
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