Rates, 2026
What should an event producer charge in a major city?
About $775 a day for a event producer who is working and booked in a major city like Chicago, Atlanta, Miami or Austin. $575 in the first years, $950 when senior. Producing an event runs about $8,075. Also called: activation producer, event coordinator.
Other markets: New York or LA · remote · a smaller market
First years
$575
a day · $70 an hour
Working, booked
$775
a day · $95 an hour
Senior, sought after
$950
a day · $125 an hour
The rate card, working level
- Day rate$775 per day
- Hourlyfor anything that does not fit a day$95 per hour
- Producing an eventvenue, vendors, talent, run of show, the day itself$8,075 per project
Sold a project fee, by the day. The outcome is the unit; the day rate is for when a client wants your time instead.
What to charge for each thing
Ranges for a major city like Chicago, Atlanta, Miami or Austin: the low end is the first years, the high end is senior. Working and booked sits in the middle.
- Small event or activation (under 100 people)$3,400 to $6,800 per event
- Mid-size event (100 to 500)$6,800 to $17,000 per event
- Run of show and day-of production only$1,025 to $2,125 per day
- Vendor and venue sourcing$1,275 to $3,400 per event
- Pre-production day$500 to $1,025 per day
How the number is made
Event or experiential producers at this level in this market day at about $775 ($600 to $1,200 in New York and LA). Put in the year you actually want on the perfect price page and the number moves with it.
Producing an event runs $4,000 to $15,000 and takes about 60 hours of your time; at your hourly that is $5,700. The number is the higher of the two, because the client is buying the outcome, not the hours.
Questions
- What is a fair day rate for a event producer in a major city like Chicago, Atlanta, Miami or Austin?
- About $775 a day for someone working and booked, $575 in the first years, $950 when senior and sought after. Half days usually run 60% of the day.
- How much is producing an event?
- $8,075 at a working level in this market. The client is buying the outcome, so the price is the higher of what the market pays for it and what your hours in it are worth.
- Are these rates a rule?
- No. They are US 2026 ranges for the role, placed by level and moved for the market. What a client actually paid you beats all of it. The tool has a box for that, and it wins.
Your number, in five seconds.
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