RostrLab

Rates, 2026

What should a booking agent charge in a major city?

About $925 a day for a booking agent who is working and booked in a major city like Chicago, Atlanta, Miami or Austin. $525 in the first years, $1,725 when senior. Also called: commercial agent, model agent.

Other markets: New York or LA · remote · a smaller market

First years

$525

a day · $65 an hour

Working, booked

$925

a day · $125 an hour

Senior, sought after

$1,725

a day · $225 an hour

The rate card, working level

  • Commission on each job booked15%

Sold a percentage. A percentage only makes sense once the money is real; under a few thousand a month, a flat fee pays better.

How the number is made

10 to 20% of each job booked is the norm. It only makes sense when the money is real: under about $3,000 a month in fees a flat retainer pays you better and the client can budget it.

Questions

What is a fair day rate for a booking agent in a major city like Chicago, Atlanta, Miami or Austin?
About $925 a day for someone working and booked, $525 in the first years, $1,725 when senior and sought after. Half days usually run 60% of the day.
Are these rates a rule?
No. They are US 2026 ranges for the role, placed by level and moved for the market. What a client actually paid you beats all of it. The tool has a box for that, and it wins.

Your number, in five seconds.

Pick your level and market, get a card you can send the next client who asks. Then RostrLab quotes, papers, invoices and chases every job with it: free for 14 days, $29 a month, never a cut.

More in talent, casting and booking

talent bookercasting directorinfluencer marketing managertalent managerevent producer

Every role · The perfect price · Free tools