Rates, 2026
What should an influencer marketing manager charge in a smaller market?
About $450 a day for a influencer marketing manager who is working and booked in a smaller US market. $350 in the first years, $550 when senior. Running a creator campaign runs about $3,675. Also called: creator partnerships, creator program manager, campaign manager.
Other markets: New York or LA · a major city · remote
First years
$350
a day · $45 an hour
Working, booked
$450
a day · $55 an hour
Senior, sought after
$550
a day · $70 an hour
The rate card, working level
- Day rate$450 per day
- Hourlyfor anything that does not fit a day$55 per hour
- Running a creator campaignsourcing, outreach, negotiation, briefs, tracking, reporting$3,675 per project
- Monthly retainerthe program run for you every month: roster, outreach, agreements, the report$3,850 per month
Sold a monthly retainer, a project fee, by the day. The month is the unit; one-off work is priced as a project.
What to charge for each thing
Ranges for a smaller US market: the low end is the first years, the high end is senior. Working and booked sits in the middle.
- One creator campaign, sourcing to report$1,750 to $5,600 per campaign
- Creator sourcing and shortlist only$550 to $1,750 per list
- Negotiating and papering one deal$275 to $700 per creator
- Monthly program management$2,100 to $5,600 per month
- Campaign report and wrap$350 to $1,050 per campaign
- Strategy day or audit$550 to $1,050 per day
How the number is made
Influencer marketing managers at this level in this market day at about $450 ($450 to $850 in New York and LA). Put in the year you actually want on the perfect price page and the number moves with it.
Running a creator campaign runs $2,500 to $8,000 and takes about 40 hours of your time; at your hourly that is $2,200. The number is the higher of the two, because the client is buying the outcome, not the hours.
A retainer is the month, not the hours: the program run for you every month: roster, outreach, agreements, the report. It is priced about 20% under the same work bought one at a time, in exchange for the certainty; three months minimum, or it is not a retainer.
Questions
- What is a fair day rate for a influencer marketing manager in a smaller US market?
- About $450 a day for someone working and booked, $350 in the first years, $550 when senior and sought after. Half days usually run 60% of the day.
- How much is running a creator campaign?
- $3,675 at a working level in this market. The client is buying the outcome, so the price is the higher of what the market pays for it and what your hours in it are worth.
- What does a monthly retainer look like for a influencer marketing manager?
- Around $3,850 a month: the program run for you every month: roster, outreach, agreements, the report. About 20% under the same work bought one piece at a time, in exchange for certainty; three months minimum.
- Are these rates a rule?
- No. They are US 2026 ranges for the role, placed by level and moved for the market. What a client actually paid you beats all of it. The tool has a box for that, and it wins.
Your number, in five seconds.
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