Rates, 2026
What should an Amazon marketplace manager charge in a major city?
About $675 a day for a Amazon marketplace manager who is working and booked in a major city like Chicago, Atlanta, Miami or Austin. $500 in the first years, $850 when senior. Also called: amazon fba, etsy, walmart.
Other markets: New York or LA · remote · a smaller market
First years
$500
a day · $65 an hour
Working, booked
$675
a day · $85 an hour
Senior, sought after
$850
a day · $100 an hour
The rate card, working level
- Day rate$675 per day
- Hourlyfor anything that does not fit a day$85 per hour
- Monthly retainer$3,200 per month
- Commission on marketplace sales6%
Sold a monthly retainer, a project fee, a percentage. The month is the unit; one-off work is priced as a project.
What to charge for each thing
Ranges for a major city like Chicago, Atlanta, Miami or Austin: the low end is the first years, the high end is senior. Working and booked sits in the middle.
- Listing optimization$125 to $425 per ASIN
- PPC management$850 to $3,400 per month
- Account audit$675 to $2,125 each
- Product launch$1,700 to $5,100 each
How the number is made
Amazons at this level in this market day at about $675 ($500 to $1,100 in New York and LA). Put in the year you actually want on the perfect price page and the number moves with it.
A retainer is the month, not the hours: a set scope, paid up front on the 1st. It is priced about 20% under the same work bought one at a time, in exchange for the certainty; three months minimum, or it is not a retainer.
3 to 8% of marketplace sales is the norm. It only makes sense when the money is real: under about $3,000 a month in fees a flat retainer pays you better and the client can budget it.
Questions
- What is a fair day rate for a Amazon marketplace manager in a major city like Chicago, Atlanta, Miami or Austin?
- About $675 a day for someone working and booked, $500 in the first years, $850 when senior and sought after. Half days usually run 60% of the day.
- What does a monthly retainer look like for a Amazon marketplace manager?
- Around $3,200 a month. About 20% under the same work bought one piece at a time, in exchange for certainty; three months minimum.
- Are these rates a rule?
- No. They are US 2026 ranges for the role, placed by level and moved for the market. What a client actually paid you beats all of it. The tool has a box for that, and it wins.
Your number, in five seconds.
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