Rates, 2026
What should an illustrator charge in a smaller market?
About $600 a day for a illustrator who is working and booked in a smaller US market. $425 in the first years, $775 when senior. An illustration set runs about $2,025.
Other markets: New York or LA · a major city · remote
First years
$425
a day · $55 an hour
Working, booked
$600
a day · $75 an hour
Senior, sought after
$775
a day · $95 an hour
The rate card, working level
- Day rate$600 per day
- Hourlyfor anything that does not fit a day$75 per hour
- An illustration set$2,025 per project
Sold a project fee, by the day. The outcome is the unit; the day rate is for when a client wants your time instead.
What to charge for each thing
Ranges for a smaller US market: the low end is the first years, the high end is senior. Working and booked sits in the middle.
- Spot illustration$100 to $425 each
- Editorial, full page$350 to $1,400 each
- Character design$350 to $1,750 each
- Book cover$550 to $2,100 each
- Icon set (20)$425 to $1,400 per set
How the number is made
Illustrators at this level in this market day at about $600 ($500 to $1,200 in New York and LA). Put in the year you actually want on the perfect price page and the number moves with it.
An illustration set runs $800 to $5,000 and takes about 20 hours of your time; at your hourly that is $1,500. The number is the higher of the two, because the client is buying the outcome, not the hours.
Questions
- What is a fair day rate for a illustrator in a smaller US market?
- About $600 a day for someone working and booked, $425 in the first years, $775 when senior and sought after. Half days usually run 60% of the day.
- How much is an illustration set?
- $2,025 at a working level in this market. The client is buying the outcome, so the price is the higher of what the market pays for it and what your hours in it are worth.
- Are these rates a rule?
- No. They are US 2026 ranges for the role, placed by level and moved for the market. What a client actually paid you beats all of it. The tool has a box for that, and it wins.
Your number, in five seconds.
Pick your level and market, get a card you can send the next client who asks. Then RostrLab quotes, papers, invoices and chases every job with it: free for 14 days, $29 a month, never a cut.
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