Rates, 2026
What should an AI automation builder charge in New York or LA?
About $1,150 a day for a AI automation builder who is working and booked in New York or Los Angeles. $825 in the first years, $1,475 when senior. An AI workflow runs about $8,500. Also called: llm, chatbot, gpt, claude, agents, rag.
Other markets: a major city · remote · a smaller market
First years
$825
a day · $100 an hour
Working, booked
$1,150
a day · $150 an hour
Senior, sought after
$1,475
a day · $175 an hour
The rate card, working level
- Day rate$1,150 per day
- Hourlyfor anything that does not fit a day$150 per hour
- An AI workflow$8,500 per project
- Monthly retainertuning, monitoring, new flows$6,800 per month
Sold a project fee, a monthly retainer, by the day. The outcome is the unit; the day rate is for when a client wants your time instead.
What to charge for each thing
Ranges for New York or Los Angeles: the low end is the first years, the high end is senior. Working and booked sits in the middle.
- Chatbot or assistant$2,000 to $10,000 each
- Document or data pipeline$3,000 to $15,000 each
- Prompt system and evals$1,000 to $4,000 each
- Internal tool with AI$4,000 to $20,000 each
- Monthly tuning$1,000 to $4,000 per month
How the number is made
AI automation and agent builders at this level day at about $1,150 ($700 to $1,600 in New York and LA). Put in the year you actually want on the perfect price page and the number moves with it.
An AI workflow runs $2,000 to $15,000 and takes about 30 hours of your time; at your hourly that is $4,500. The number is the higher of the two, because the client is buying the outcome, not the hours.
A retainer is the month, not the hours: tuning, monitoring, new flows. It is priced about 20% under the same work bought one at a time, in exchange for the certainty; three months minimum, or it is not a retainer.
Questions
- What is a fair day rate for a AI automation builder in New York or LA?
- About $1,150 a day for someone working and booked, $825 in the first years, $1,475 when senior and sought after. Half days usually run 60% of the day.
- How much is an ai workflow?
- $8,500 at a working level in this market. The client is buying the outcome, so the price is the higher of what the market pays for it and what your hours in it are worth.
- What does a monthly retainer look like for a AI automation builder?
- Around $6,800 a month: tuning, monitoring, new flows. About 20% under the same work bought one piece at a time, in exchange for certainty; three months minimum.
- Are these rates a rule?
- No. They are US 2026 ranges for the role, placed by level and moved for the market. What a client actually paid you beats all of it. The tool has a box for that, and it wins.
Your number, in five seconds.
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