Free, no account

The perfect price.

Three numbers: what to open with, what to say, and what to never go under. Creators are priced on views, not followers. Performers on the session plus the usage. Freelancers from the year they want. Companies get the fair offer, so both sides land in the same place.

What you dopick it, or describe it in your own words

The kind of workThe role

Or say it your way

Where you workWhere you are in it

The year you wantthe rate comes from the life you want, then the market checks it

Take-home you wantBillable hours a weekWeeks offCosts a year (gear, software, insurance)Tax rate %

This jobquoted the way this work is sold

How manyWhat happens to the work

They need it faster than you would like

What did you last charge for a job like this?optional, wins over the formula

Your number

$6,525

Open with

$8,150

Never below

$5,225

Your rate card

Day rate$950 per day
Hourlyfor anything that does not fit a day$125 per hour
A website$6,525 per project
Monthly retainerupkeep, small changes, the hosting watched$5,225 per month

What to charge for each thing (5)

One-page site$2,475 each
Five-page site$4,950 each
Shopify store, themed and set up$8,550 each
Landing page$1,800 each
Monthly upkeep$450 per month

US rates for web designers at your level, adjusted for your market. What you last got wins.

a website$6,525

For a website, the quote is $6,525.

Quote and invoice with this, free for 14 days

What did they offer?

To take home $85,000 after $9,000 of costs and 30% tax you need to bill $134,286 a year. At 24 billable hours a week for 47 weeks that is $125 an hour, $950 a day. Anything under that is a pay cut you did not agree to.

Web designers at your level day at about $775; you sit inside the range, so quote it without apology.

A website runs $2,500 to $12,000 and takes about 50 hours of your time; at your hourly that is $6,250. The number is the higher of the two, because the client is buying the outcome, not the hours.

A retainer is the month, not the hours: upkeep, small changes, the hosting watched. It is priced about 20% under the same work bought one at a time, in exchange for the certainty; three months minimum, or it is not a retainer.

Starting points, not promises: mid-market US numbers for 2026, adjusted for your niche, market and the brand. What a brand actually paid you beats all of it, which is why there is a box for it. Inside Creator OS and Company OS this math runs on every ask, with your real deals replacing the formula.