Free, no account

The perfect price.

Three numbers: what to open with, what to say, and what to never go under. Creators are priced on views, not followers. Performers on the session plus the usage. Freelancers from the year they want. Companies get the fair offer, so both sides land in the same place.

What you dopick it, or describe it in your own words

The kind of workThe role

Or say it your way

Where you workWhere you are in it

The year you wantthe rate comes from the life you want, then the market checks it

Take-home you wantBillable hours a weekWeeks offCosts a year (gear, software, insurance)Tax rate %

This jobquoted the way this work is sold

Months

They need it faster than you would like

What did you last charge for a job like this?optional, wins over the formula

Your number

$10,800

Open with

$13,500

Never below

$8,650

Your rate card

Day rate$950 per day
Hourlyfor anything that does not fit a day$125 per hour
Monthly retainer$3,600 per month
Commission on closed revenue15%

What to charge for each thing (3)

List building$575 per 1,000 leads
Outbound sequence setup$1,800 each
Appointment setting$125 per booked meeting

US rates for lead generation and outbounds at your level, adjusted for your market. What you last got wins.

3 months on retainer at $3,600$10,800

For 3 months on retainer at $3,600, the quote is $10,800.

Quote and invoice with this, free for 14 days

What did they offer?

To take home $85,000 after $9,000 of costs and 30% tax you need to bill $134,286 a year. At 24 billable hours a week for 47 weeks that is $125 an hour, $950 a day. Anything under that is a pay cut you did not agree to.

Lead generation and outbounds usually day at $400 to $900. You are above it. That is fine when the work is, and it is the reason to say it plainly and show the work.

A retainer is the month, not the hours: a set scope, paid up front on the 1st. It is priced about 20% under the same work bought one at a time, in exchange for the certainty; three months minimum, or it is not a retainer.

10 to 20% of closed revenue is the norm. It only makes sense when the money is real: under about $3,000 a month in fees a flat retainer pays you better and the client can budget it.

Starting points, not promises: mid-market US numbers for 2026, adjusted for your niche, market and the brand. What a brand actually paid you beats all of it, which is why there is a box for it. Inside Creator OS and Company OS this math runs on every ask, with your real deals replacing the formula.