Free, no account

The perfect price.

Three numbers: what to open with, what to say, and what to never go under. Creators are priced on views, not followers. Performers on the session plus the usage. Freelancers from the year they want. Companies get the fair offer, so both sides land in the same place.

What you dopick it, or describe it in your own words

The kind of workThe role

Or say it your way

Where you workWhere you are in it

The year you wantthe rate comes from the life you want, then the market checks it

Take-home you wantBillable hours a weekWeeks offCosts a year (gear, software, insurance)Tax rate %

This jobquoted the way this work is sold

How manyWhat happens to the work

They need it faster than you would like

What did you last charge for a job like this?optional, wins over the formula

Your number

$10,000

Open with

$12,500

Never below

$8,000

Your rate card

Day rate$950 per day
Hourlyfor anything that does not fit a day$125 per hour
A website build$10,000 per project
Monthly retainera block of days a month, bugs, features, the site watched$8,000 per month

What to charge for each thing (5)

Landing page, built$2,275 each
WordPress site$4,550 each
Custom web app$21,000 each
Bug fix or small change$225 each
Monthly maintenance$625 per month

US rates for web developers at your level, adjusted for your market. What you last got wins.

a website build$10,000

For a website build, the quote is $10,000.

Quote and invoice with this, free for 14 days

What did they offer?

To take home $85,000 after $9,000 of costs and 30% tax you need to bill $134,286 a year. At 24 billable hours a week for 47 weeks that is $125 an hour, $950 a day. Anything under that is a pay cut you did not agree to.

Web developers at your level day at about $800; you sit inside the range, so quote it without apology.

A website build runs $3,000 to $20,000 and takes about 80 hours of your time; at your hourly that is $10,000. The number is the higher of the two, because the client is buying the outcome, not the hours.

A retainer is the month, not the hours: a block of days a month, bugs, features, the site watched. It is priced about 20% under the same work bought one at a time, in exchange for the certainty; three months minimum, or it is not a retainer.

Starting points, not promises: mid-market US numbers for 2026, adjusted for your niche, market and the brand. What a brand actually paid you beats all of it, which is why there is a box for it. Inside Creator OS and Company OS this math runs on every ask, with your real deals replacing the formula.