Your number
$7,500
Your rate card
- Day rate$950 per day
- Hourlyfor anything that does not fit a day$125 per hour
- Producing an eventvenue, vendors, talent, run of show, the day itself$7,500 per project
What to charge for each thing (5)
- Small event or activation (under 100 people)$4,200 per event
- Mid-size event (100 to 500)$9,800 per event
- Run of show and day-of production only$1,300 per day
- Vendor and venue sourcing$1,925 per event
- Pre-production day$625 per day
US rates for event or experiential producers at your level, adjusted for your market. What you last got wins.
- producing an eventvenue, vendors, talent, run of show, the day itself$7,500
For producing an event, the quote is $7,500.
To take home $85,000 after $9,000 of costs and 30% tax you need to bill $134,286 a year. At 24 billable hours a week for 47 weeks that is $125 an hour, $950 a day. Anything under that is a pay cut you did not agree to.
Event or experiential producers usually day at $600 to $1,200. You are above it. That is fine when the work is, and it is the reason to say it plainly and show the work.
Producing an event runs $4,000 to $15,000 and takes about 60 hours of your time; at your hourly that is $7,500. The number is the higher of the two, because the client is buying the outcome, not the hours.