Your number
$1,000
Your rate card
- Day rate$950 per day
- Hourlyfor anything that does not fit a day$125 per hour
- A spot, session plus 12 months digital usagethe session and the buyout, priced together$1,750 per project
What to charge for each thing (7)
- Session day, non-union$625 per day
- Half day$375 per half day
- Usage, 12 months digital and social, national102% of the session
- Usage, broadcast or streaming TV, 12 months200% of the session
- Perpetuity, all media325% of the session
- UGC video, delivered to the brand$250 per video
- Category exclusivity13% of the session, per month
US rates for actors at your level, adjusted for your market. What you last got wins.
For 8 hours at $125, the quote is $1,000.
To take home $85,000 after $9,000 of costs and 30% tax you need to bill $134,286 a year. At 24 billable hours a week for 47 weeks that is $125 an hour, $950 a day. Anything under that is a pay cut you did not agree to.
Actors usually day at $600 to $1,200. You are above it. That is fine when the work is, and it is the reason to say it plainly and show the work.
A spot, session plus 12 months digital usage runs $1,500 to $3,500 and takes about 10 hours of your time; at your hourly that is $1,250. The number is the higher of the two, because the client is buying the outcome, not the hours.