Your number
$30,000
Your rate card
- Day rate$1,750 per day
- Hourlyfor anything that does not fit a day$225 per hour
- A marketing plan$12,500 per project
- Monthly retainerthe marketing led, two days a week$10,000 per month
What to charge for each thing (4)
- 90-day plan$6,500 each
- Monthly leadership$10,000 per month
- Marketing audit$4,000 each
- Agency or hire selection$2,750 each
US rates for fractional marketing lead / cmos at your level, adjusted for your market. What you last got wins.
- 3 months on retainer at $10,000the marketing led, two days a week$30,000
For 3 months on retainer at $10,000, the quote is $30,000.
To take home $85,000 after $9,000 of costs and 30% tax you need to bill $134,286 a year. At 24 billable hours a week for 47 weeks that is $125 an hour, $950 a day. Anything under that is a pay cut you did not agree to.
Fractional marketing leads at your level day at about $1,750 ($1,000 to $2,500 in New York and LA). Your income math lands under that, so the market number is the one to quote; the gap is a raise you are owed.
A marketing plan runs $5,000 to $20,000 and takes about 50 hours of your time; at your hourly that is $11,250. The number is the higher of the two, because the client is buying the outcome, not the hours.
A retainer is the month, not the hours: the marketing led, two days a week. It is priced about 20% under the same work bought one at a time, in exchange for the certainty; three months minimum, or it is not a retainer.