Your number
$14,875
Your rate card
- Day rate$950 per day
- Hourlyfor anything that does not fit a day$125 per hour
- Designing an app or site$14,875 per project
- Monthly retainertwo to three days a week embedded with the team$11,900 per month
What to charge for each thing (6)
- Landing page$2,775 each
- App screens$275 per screen
- Design system$10,625 each
- Usability audit$1,700 each
- User research round (8 to 10 interviews)$3,400 each
- Clickable prototype$2,775 each
US rates for ux/ui designers at your level, adjusted for your market. What you last got wins.
- designing an app or site$14,875
For designing an app or site, the quote is $14,875.
To take home $85,000 after $9,000 of costs and 30% tax you need to bill $134,286 a year. At 24 billable hours a week for 47 weeks that is $125 an hour, $950 a day. Anything under that is a pay cut you did not agree to.
UX/UI designers at your level day at about $925; you sit inside the range, so quote it without apology.
Designing an app or site runs $5,000 to $30,000 and takes about 100 hours of your time; at your hourly that is $12,500. The number is the higher of the two, because the client is buying the outcome, not the hours.
A retainer is the month, not the hours: two to three days a week embedded with the team. It is priced about 20% under the same work bought one at a time, in exchange for the certainty; three months minimum, or it is not a retainer.