Your number
$14,025
Your rate card
- Day rate$950 per day
- Hourlyfor anything that does not fit a day$125 per hour
- Running a creator campaignsourcing, outreach, negotiation, briefs, tracking, reporting$5,000 per project
- Monthly retainerthe program run for you every month: roster, outreach, agreements, the report$4,675 per month
What to charge for each thing (6)
- One creator campaign, sourcing to report$4,475 per campaign
- Creator sourcing and shortlist only$1,400 per list
- Negotiating and papering one deal$600 per creator
- Monthly program management$4,675 per month
- Campaign report and wrap$850 per campaign
- Strategy day or audit$975 per day
US rates for influencer marketing managers at your level, adjusted for your market. What you last got wins.
- 3 months on retainer at $4,675the program run for you every month: roster, outreach, agreements, the report$14,025
For 3 months on retainer at $4,675, the quote is $14,025.
To take home $85,000 after $9,000 of costs and 30% tax you need to bill $134,286 a year. At 24 billable hours a week for 47 weeks that is $125 an hour, $950 a day. Anything under that is a pay cut you did not agree to.
Influencer marketing managers usually day at $450 to $850. You are above it. That is fine when the work is, and it is the reason to say it plainly and show the work.
Running a creator campaign runs $2,500 to $8,000 and takes about 40 hours of your time; at your hourly that is $5,000. The number is the higher of the two, because the client is buying the outcome, not the hours.
A retainer is the month, not the hours: the program run for you every month: roster, outreach, agreements, the report. It is priced about 20% under the same work bought one at a time, in exchange for the certainty; three months minimum, or it is not a retainer.