Rates, 2026
What should an ugc creator charge in a smaller market?
About $425 a day for a ugc creator who is working and booked in a smaller US market. $325 in the first years, $525 when senior. One UGC video runs about $250. Also called: ugc, user generated content, testimonial video.
Other markets: New York or LA · a major city · remote
First years
$325
a day · $40 an hour
Working, booked
$425
a day · $55 an hour
Senior, sought after
$525
a day · $65 an hour
The rate card, working level
- Day rate$425 per day
- Hourlyfor anything that does not fit a day$55 per hour
- One UGC videoshot, edited, delivered; usage separate$250 per project
Sold a project fee, by the day. The outcome is the unit; the day rate is for when a client wants your time instead.
What to charge for each thing
Ranges for a smaller US market: the low end is the first years, the high end is senior. Working and booked sits in the middle.
- One video, 30 to 60 seconds$150 to $350 per video
- Bundle of 5$625 to $1,400 per bundle
- Raw footage only$70 to $200 per video
- Usage for their ads, per 3 months25 to 50% of the video fee
- Whitelisting from your handle30 to 50% of the video fee, per 3 months
- Hooks or variations$35 to $100 each
How the number is made
UGC creators at this level in this market day at about $425 ($400 to $800 in New York and LA). Put in the year you actually want on the perfect price page and the number moves with it.
One UGC video runs $200 to $500 and takes about 4 hours of your time; at your hourly that is $225. The number is the higher of the two, because the client is buying the outcome, not the hours.
Questions
- What is a fair day rate for a ugc creator in a smaller US market?
- About $425 a day for someone working and booked, $325 in the first years, $525 when senior and sought after. Half days usually run 60% of the day.
- How much is one ugc video?
- $250 at a working level in this market. The client is buying the outcome, so the price is the higher of what the market pays for it and what your hours in it are worth.
- Are these rates a rule?
- No. They are US 2026 ranges for the role, placed by level and moved for the market. What a client actually paid you beats all of it. The tool has a box for that, and it wins.
Your number, in five seconds.
Pick your level and market, get a card you can send the next client who asks. Then RostrLab quotes, papers, invoices and chases every job with it: free for 14 days, $29 a month, never a cut.
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