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Application build · Pharma and healthcare marketing

Influencer Relations OS for regulated healthcare

For A healthcare marketing agency. Role: Associate Director, Influencer Relations. Built in 1 week (fork).

Build in progress

What it is

The creator partnerships build, forked and re-domained for regulated healthcare in about a week. The whole tool reorganizes around what breaks in that industry: medical, legal and regulatory review, adverse-event capture, and six different vetting gates depending on who the creator is.

The nav is the argument

Grouped by the job someone is doing, in the order the work happens. A newcomer reads the group names and knows where to go.

Overview

  • Command Center

Find voices

  • Scout
  • Discovery
  • Roster
  • Vetting
  • Compare

Briefs & campaigns

  • Brief Builder
  • Outreach
  • Campaigns
  • Budget

Review & safety

  • Review queue (MLR)
  • Adverse events

Results

  • Reporting
  • Plan vs actual

The modules with no generic equivalent

These would make no sense at a company in a neighboring industry. They are why it is a different tool and not a reskin.

Review queue (MLR)

Medical, legal and regulatory sign-off as a queue that counts repeat issues, not just status, and pairs each recurring issue with the upstream change that stops it.

Adverse events

A legal duty to catch and report side effects mentioned in comments. No consumer equivalent, and not optional.

Six vetting gates

A licensed clinician, a patient, a wellness creator and a celebrity are subject to completely different rules. The creator class drives which gates run.

Decisions worth defending

Each takes a position and says what the alternative costs.

Creator class is a field, not a note

It drives the gates, the brief, and what the person is allowed to say. The intake asks it first rather than guessing from a bio.

Reach goes last on the Command Center

In consumer influencer work reach leads. In regulated work review load and safety lead, and the layout says so before a word of copy.

Want one for your role?

Send the job description. Company OS is live in one to two weeks, Creator OS in three days.

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